Embracing technology is incredibly important for businesses to succeed in today’s competitive landscape and cutting-edge business space. That’s right. If you are an entrepreneur or run a business or an organization then you should have contact with the online world. It’s important to position yourself online with a strong, professional destination that gives your potential clients the impression that says you mean business and the motivation to want to connect with your business.
Most businesses, large or small, have a social media presence these days. With businesses having such a widely accepted online presence and immediate access to their customers — oftentimes regular websites are overlooked.
Is a website necessary when you have a business page on a social media platform to point people to? Can social media become as “professional” as a websites? or should a website be the non-negotiable way to go?
To answer these questions, here are the things that social media and websites do to your business and how you can choose between the two.
What Social Media Do For Your Business
Social media is a very powerful marketing tool. These platforms allow businesses to interact with their customers daily. Businesses can brand themselves on these platforms and that gives a particular business an online personality. They can reaffirm that brand identity via Instagram and show the lifestyle that goes along with it or they can directly respond to customers on Twitter and provide offers and protect their brands as well.
All these tools familiarize customers with businesses because they see brand updates in the same place they see updates from friends and families.
Social media allow customers to interact directly with a business, knowing that they will get a response, often immediately.
Businesses take advantage of these tools to build relationships with their current customers and offer contests to entice new customers. These tools interface with current customers and they have the potential to reach a vast audience of potential customers.
Social media is so popular and effective because it is free and requires no technical or coding know-how. Anyone anywhere can use it to create an online presence.
It’s mobile-friendly and customers are often on their own social media pages multiple times a day. Social media dependence means that customers willingly expose themselves to subtle advertisements every day.
But with only social media channels, you don’t own your brand, you are limited by the interface and functionality of the social media platform. Social media is limited by the analytics and insights available from the platform.
What Websites Do For Your Business
Talking over all the reasons why social media is good for small businesses, an avid observer will realize one thing that stands out. Social media is simply a tool for marketing.
Having an online presence is about more than just online marketing. In the age of globalization, having an online presence means having a space on the Internet that anyone interested in this business can reach.
From improving your visibility, empowering your customer services to generate leads, here are the key benefits of having a website for your business.
- Offers Complete Control
Every aspect of a website is built to reflect the business, their brand, their products, their logo and the lifestyle that is at the heart of their identity. These contribute to creating a platform that is identifiably and functionally your own.
Websites offer complete creative freedom, there are much more options regarding the look, feel and features. On a social media platform, a business is at the mercy of that format, with limited tools to customize the customer experience on their page.
Even though Facebook, Instagram and Twitter seem like they will be around forever, the world has seen social media platforms fall out of popularity over the years. If a business has a website, they are not at the mercy of the trends.
They do not need to worry about the chance of Facebook losing popularity and then them having to rebuild their online presence from scratch. A website has a permanence that social media cannot guarantee.
2. Builds Reputation and Credibility
A business that invests in a website shows a commitment to building the business. Having a user-friendly, well designed and the professional website gives an excellent first impression of your business to the consumer and aids the legitimacy of your business.
Compelling content that is fresh also builds reputation and credibility. Believe it or not, most people will search the Internet for a product or service before the purchase to check the credibility first.
By having a professional website, a certain level of trust is built subconsciously and confidence is instilled into the consumer. They become less sceptical and place a trust in you that puts you above your competitors.
Having a business website makes your business more credible than online directories and social media pages. Customers consider a company’s website more credible than social media pages or online submission.
- Grow your Business with Online Tools
One of the most significant benefits of having a website for a small business is that you can track all activities on your site through the use of analytics tool.
Analytics tools like Google Analytics will provide you with valuable data on how your business has been moving within a period of time.
Key indicators of business performance include where your visitors come from, how long they stay on each of your individual pages, how many people visit your site, how they found you and how many people messaged or emailed you.
This makes a website perfect for depth analysis and reporting which helps to create better marketing strategies and increase your sales or chances of achieving the targeted goals.
- It Drive SalesIf you are a business owner — more traffic leads to more potential sales. That’s how your website will benefit you.
The more informative your site is, the more visitors you will get and the higher it ranks across search engines, the greater the possibility of increasing your sales.
Consumers are increasingly searching online for information about products and services they are interested in buying. A website will make your business accessible to these high-value consumers.
With a website, it is easier to engage with your customers using social media and email. Engage with them on social media and drive them to your website to view your offers.
There are also other opportunities offered by the internet to increase sales, but you will never actualise their full potential if you do not have a website.
- Better Marketing
Having a website and an online presence strategy allows you to market your business online. There are a lot of marketing strategies you can use to advertise and market your business.
Communication possibilities are endless, allowing you to present your brand to your audience more creatively and unique. You can add videos, blogs, customer reviews, and FAQs.
With good Search Engine Optimisation (SEO), you increase your chances of being found naturally from Google searches, rank higher on search engine result Pages and can use backlinks and referrals to get your company name heard.
Also, a website enables you to use techniques such as Search Engine Marketing (SEM), Email Marketing (EM) and Social Media Marketing (SMM) to target consumers who are more likely to be interested in your business.
Invest in a Website for Your Business
Your website should be the heart of your online presence and social media should be your marketing tool. The two go hand in hand and both are crucial to online success in the modern era.
When starting a business and planning your marketing strategy, you want to stand out from other businesses and a business website offers you a sense of individuality and belonging that a social media page simply cannot.
By having your own website you have total control over your online presence, but you should be using social media to your advantage too.
Ideally, social media should be used as a marketing platform for the purpose of driving traffic back to your website, to interact with them on a human level and to grow your business.
A website is worth the time, money and effort of building and maintaining it. A website is still a necessity for any business that wants to have an online presence in this social media world.